Esteban Panzera

This is the fourth part of the Digg Marketing Guide, where I will be covering Digg SMO.

Why should you optimize our website for Digg?

By optimizing your webiste for Digg, you will be encouraging normal visitors of your site to submit your article to Digg, or if it has already been submitted to digg it. You will also make it look nice for Digg users so that they have a warm feeling when entering your website, this will make them Digg your story, there are many thing that can be done to do Digg SMO.

What should you do to Optimize for Digg?

• Add Digg’s Social Bookmarking button, this way you will be directly encouraging visitors to Digg your content, you will also be showing the Diggs count to everyone. You can find more information about how to add it here.
• Make the first paragraph introductory, so that Digg users can copy-paste it when submitting your article (it is also a nice way of letting people know what they will read about).
• After making a new Digg submission, tell everyone your URL via your website’s newsletter, podcast, etc. (if you have).
• If your site has ads, remove them just before submitting to Digg, don’t put them back until your story made it to the frontpage/your story has no possibility of making it to the frontpage. Digg users don’t like ads at all and they will detect them easily.
• Make your site look techy, remove all microsoft logos or things that doesn’t make you look techy. Add firefox/linux logos to your site if your site themes matches them.
• Add relevant images to your story, they will make it look much better, and will be making the story better at the same time.
• Make your story at least 500 words long, you won’t make it to Digg’s frontpage if your story is not worthwhile, it is difficult to write something worthwhile in less than 500 words.
• Make words linked, you don’t want all Digg’s visitors to enter your site and leave, instead you want them to navigate through your site. To accomplish this task, link the words on your article to other internal pages of your website.
• Add a subscription button next to the story, so that it is easy for everyone to subscribe to your website and you can convert some Digg visitors to subscribers.

Conclusion:

Having Digg success will let you know, you are doing things the right way, as it is soccialy-driven (power in the people), it will bring you tons of traffic, but the most important thing it will bring is brand awareness; your website would be seen but lots of people in one day. If you can manage to make it to Digg’s frontpage one time per week, your brand would probably got to be known by everybody. As I already said in some past articles, you might also get subscribers, new customers, etc. but you shouldn’t do Digg Marketing just for that reason.
Thanks a lot for reading up to here, continue reading other Social Media Marketing Guides

This post is not to talk about the recent failure in the system that made Dreamhost bill more than it should to its customers, neither to promote my own promo codes to pay less for hosting. The main purpose of this blog post is to let everybody know about some interesting things Dreamhost has that could lead to make everybody see it as cheap SEO friendly hosting. What we are able to do with this kind of “trick” is get all or nearly all our domains on different class C IPs.
Despite the fact I realised of this more than 1 year ago, I think there might still be some people unaware of some Dreamhost features that would make this possible.

After adding a new domain to your Dreamhost account, check it with a class C IP checker to see which class C IP it got asigned to it. After that try adding another domain and checking it, luckily you will get different class C IPs on each of them. Why? Dreamhost has got X (number differs from server to server) different class C IPs per server, which is assigned to your domain in a random way when adding it to the system. What this means is that if the server has got 7 different class C IPs assigned to it and you have got 21 sites, you could get 3 sites per class C IP, what would make it be a cheap seo friendly host.
What you would have to do is add and delete your domain as many times as needed for it to be on the class C IP you want it to be, doing this with each of your domains, until all of them are on the class C IP you want them to be.
Unfortunately you can’t do this on Private Servers as you are given 1 dedicated IP for all your sites (you can buy more for $4/month each).

Oh, if you haven’t got an account yet, don’t look for crappy promo codes on Google, just go to Dreamhost and create your own, you can get hosting for $20/year.